The goals of this project were to develop a strong understanding of UI/UX design principles, focusing on interactive design and user experience and learning to create an app prototype using Figma, including the design of key features, user interactions, and branding elements. We also designed packaging components related to the app’s products, ensuring a cohesive brand identity across all aspects of the app.

Softwares Used: Figma, Illustrator, Pacdora

Brand Overview

Our mission at Cuppa is to inspire curiosity for a beverage steeped in history. To appreciate innovations in tea brewing and support and welcome new tea appreciators. We see a world where there is a tea for everyone, and everyone has a tea. Here at Cuppa, we value curiosity and a sense of exploration when trying new things. We also plan to keep the history of tea alive and thriving.